Beat the Grid: New Interactive Game Opens at Skegness Pier
A brand-new, high-energy attraction has arrived at Skegness Pier, as The Grid officially opens to the public – challenging visitors to step up, test their reactions, and see if they have what it takes to Beat the Grid.
Located within the fully refurbished Pier Basement, The Grid is an interactive floor game designed to challenge speed, coordination and quick thinking. Players must react in real time as the floor lights up beneath them, trying to beat the levels before they get caught.
The experience is quick to learn but difficult to master, delivering competitive, high-energy fun for players of all ages.
Priced at just £3 per person for five minutes, The Grid is expected to become a popular addition to Skegness Pier’s growing range of indoor attractions.
The launch forms part of continued investment by Mellors Group, which has recently completed a full transformation of the Pier Basement. The competitive socialising venue now features a new bar, alongside darts, pool tables, and a range of established attractions including bowling, Laser Quest and escape rooms – creating a modern, all-weather entertainment offer in the heart of Skegness.
Further improvements are already planned, with refurbishment work on the bowling lanes due to begin in the coming weeks, reinforcing the long-term commitment to enhancing the visitor experience at the pier.
Paige Harris-Scott, Strategic Brand and Partnerships Manager for Skegness Pier said:
“We’re really excited to launch The Grid as part of our continued investment into the pier. It’s something completely different – it’s fast, it’s competitive and it’s great fun. We’re confident it will be a big hit with both locals and visitors. The Pier Basement has been completely transformed, and The Grid is another step in making it a must-visit destination, whatever the weather.”
Visitors are now invited to head to the Pier Basement and take on the challenge.
Can you Beat the Grid?
Mellors Group backs calls for urgent improvements to Nottingham–Skegness rail service
Mellors Group has backed calls for urgent improvements to the Nottingham to Skegness rail service, highlighting the vital role transport links play in supporting tourism and local businesses across Lincolnshire.
The support follows a growing campaign, including a public petition, calling for action after reports of a 153% increase in service cancellations on the route - raising concerns around reliability, capacity and accessibility for visitors.
The Nottingham-based leisure operator, which owns and operates Fantasy Island and Skegness Pier, has invested millions of pounds into the area and currently supports over 300 jobs locally.
The company says improving rail connectivity must now become a priority to unlock further growth.
James Mellors, Director of Mellors Group, said:
“We fully support the calls for urgent improvements to the Nottingham to Skegness rail service.
Lincolnshire is a hugely important tourism destination, but if people can’t get here easily, it limits the potential of the entire area.
A reported 153% increase in cancellations shows there is clearly an issue that needs addressing. For visitors planning a day out or short break, reliability is critical and at the moment, that confidence just isn’t there.
We’ve invested millions into Fantasy Island and Skegness Pier and continue to do so because we believe in the future of this region. But investment alone isn’t enough. We need the infrastructure to match.
The current rail service doesn’t reflect the demand, particularly during peak seasons. For an area that relies so heavily on tourism, making it easier, quicker and more reliable for visitors to travel here has to be a priority.
This isn’t just about one business. It’s about supporting the wider local economy, from attractions and hospitality to independent retailers and accommodation providers.
There’s a real opportunity here, but it requires action.”
Mellors Group says improved rail services would not only increase visitor numbers but also support sustainable travel, reduce road congestion, and strengthen Lincolnshire’s position as a leading UK seaside destination.
With continued investment in attractions and experiences across Skegness and Ingoldmells, the group believes the demand is already there — but better transport links are essential to fully realise it.
Residents and visitors can support the campaign by signing the petition here:
https://www.change.org/p/improving-the-nottingham-to-skegness-train-service
Skegness Heads Down to The Pier Basement This Festive Season
Skegness Pier has opened the doors to The Pier Basement, a fully refurbished entertainment and socialising space, just in time for the Christmas holidays, following further investment from Mellors Group.
The opening of The Pier Basement marks the latest stage in Mellors Group’s ongoing commitment to investing in Skegness Pier. Earlier this year, the group also introduced brand-new escape rooms, with the newly refurbished Basement continuing a programme of improvements designed to enhance the pier’s year-round offer.
Located on the lower level of the pier, The Pier Basement has been completely transformed into a modern venue built around competitive socialising. The space has been designed to suit friends, families and party bookings alike, offering a lively yet welcoming environment for shared experiences.
The refurbishment includes a brand-new bar designed to be easier to access, complete with multiple large screens showing the latest live sports, making it the perfect spot to relax between games or catch the action with friends. The Pier Basement also continues its partnership with Coast - Skegness, allowing guests to order food via QR code and have it delivered directly to their table for a seamless, all-in-one experience.
Alongside the upgraded social space, The Pier Basement is home to some of Skegness Pier’s most popular attractions, including bowling, laser quest and escape rooms. Prices remain highly competitive, with bowling available from £5 per person, or £18 for a group of four, making it an accessible option for festive family outings and group celebrations.
Paige Harris-Scott, Strategic Brand and Partnerships Manager, said:
“The Pier Basement is another strong example of Mellors Group’s continued investment into Skegness Pier. Opening it in time for the Christmas holidays was important to us, as it gives families, friends and groups a brand-new space to come together, socialise and enjoy some friendly competition in a completely refreshed setting.”
The Pier Basement is now open throughout the Christmas holiday period.
For more information and bookings, visit www.skegnesspier.co.uk.
Mellors Group kicks off 2025 Go Green initiative with community beach clean
As part of its growing Go Green Initiative, Mellors Group—operators of Fantasy Island and Skegness Pier—has continued its 2025 environmental campaign with a successful community-led Beach Clean on Tuesday 29th April.
The event brought together over 40 volunteers, including more than 30 team members from Fantasy Island and Skegness Pier and a number of local residents, who joined forces to clear litter along Skegness Beach. The clean-up, organised in partnership with Coastal Access For All and the Lincolnshire Wildlife Trust, began at Skegness Pier and continued north along the coastline.
This marks the first of three Beach Cleans planned for the season, demonstrating Mellors Group’s commitment to environmental responsibility and community engagement. The initiative also responds to wider concerns for marine and wildlife protection following the recent North Sea Tanker collision, which brought environmental threats to the forefront.
Heidi Watson, Senior Marketing Coordinator at Mellors Group, said:
“At Mellors Group, we’re passionate about protecting our coastline—not just for the benefit of wildlife, but for the thousands of families, locals, and visitors who enjoy it each year. The turnout today shows just how powerful community action can be, and we’re incredibly grateful to everyone who joined us, including those involved in recent recovery efforts along the coast.”
Phil Gaskell of Coastal Access For All added:
“We’ve been organising volunteer beach cleans for 12 years, and it’s fantastic to now have the support of such a well-known business. Mellors Group’s involvement is helping to raise awareness and encourage even more people to take part.”
The Beach Clean forms part of a broader 2025 Go Green Initiative, which also includes the rollout of recyclable iCards and refillable drinks cups designed to cut down on single-use plastics across both Fantasy Island and Skegness Pier. With more sustainability announcements planned throughout the year, Mellors Group is reinforcing its role as an active, environmentally-conscious presence in the Skegness community.
Children’s Rides Return to Skegness Pier for the 2025 Season!
Please Note: The Children’s Rides on the Pier are now closed.
Skegness Pier is thrilled to announce the return of children’s rides to the iconic Pier, bringing a classic seaside experience to a new generation! Young visitors can now enjoy The Lighthouse Slide, Jets, and Teacups — perfect for little adventurers.
These family favourites will be available throughout the year and can be accessed using either cash or the iCARD – our “Cheaper Way To Play” which offers great value through ride packages and bonuses, usable at both Fantasy Island and Skegness Pier.
The return of children’s rides is part of a wider wave of continued investment into Skegness Pier, including the launch of our brand-new Secret Society Escape Room, later this month. The rides mark a return to the pier’s roots, when family rides were once a staple of the seafront experience.
“We’re absolutely delighted to be bringing rides back to the Pier,” said James Parker, Director of Operations at Skegness Pier. “Our goal is to create something for everyone, come rain or shine. From 10-pin bowling, Laser Quest, Clip ‘n Climb, and our brand-new Escape Rooms, to a fully upgraded indoor arcade, we continue to make big investments to enhance the experience. And when the sun’s out, there’s nothing better than enjoying our outdoor rides, live entertainment, and soaking up the atmosphere right in the heart of Skegness on the Pier deck.”
This is just the beginning of a jam-packed month of family fun and entertainment, including:
- Live entertainment throughout the week featuring a mix of live acts and performances from our in-house entertainment team.
- Easter Egg Hunt – On 19th and 20th April, children can follow a trail around the Pier in search of hidden eggs, finishing with a fun-filled party in Playa at the Pier.
- Pier Fun Day – On 27th April, join us for a day of free entertainment, complete with a bouncy castle, our entertainment team, and more – the perfect way to celebrate the season’s start.
With so much happening, there’s never been a better time to visit Skegness Pier.
Whether you’re bringing the little ones for a spin on the Teacups or looking for thrills in our Escape Rooms, there’s something for everyone – all in one unforgettable location by the sea.
The 'Heart of Skegness' Unveiled at Skegness Pier
admin
A new symbol of love has arrived at Skegness Pier, giving visitors a chance to share a special moment while supporting a great cause.
We are excited to introduce The Heart of Skegness—a captivating new addition to the iconic Skegness Pier! This stunning structure, located on the Pier’s deck, is the perfect way for visitors to celebrate their connections with loved ones while making a positive impact on the local community.
As part of this unique experience, visitors can use a grabber to “win” a Love Lock padlock, inscribe it with their initials (and those of someone special), and secure it to the heart as a symbol of their lasting bond. Whether you’re celebrating love, friendship, or family, Love Locks offers a memorable keepsake for all.
But it’s not just about celebrating love—this initiative also makes a difference! A portion of the proceeds from the Love Locks grabber will fund new defibrillators for Skegness, ensuring the town stays safe for everyone.
Local dignitaries will attend a special unveiling ceremony to mark this occasion and welcome this wonderful new addition to Skegness Pier.
Paige Harris-Scott, Brand and Strategic Partnership Manager for Skegness Pier, said on the announcement:
“We’re so excited to introduce the Heart of Skegness to the Pier! This isn’t just a celebration of love; it’s a way to give back to our community and make a real difference. We can’t wait to see the heart fill up with padlocks and love notes from near and far.”
The ‘Heart of Skegness’ is open from Saturday 9th November.
Please note, padlocks not purchased through the Love Locks grabber will not be permitted on the Heart.
Fantasy Island and Skegness Pier host a successful beach clean-up
Staff from Fantasy Island and Skegness Pier teamed up with Coastal Access for All for their first beach clean of 2024.
On 22nd April 2024, more than thirty-five Fantasy Island and Skegness Pier staff members braved a wet and windy Tuesday to participate in a beach clean along Skegness Beach.
Working with Coastal Access for All, a charity dedicated to making it easier for everyone to enjoy our wonderful British coastline, the clean-up started from Skegness Pier and headed North. The volunteers spent the afternoon working their way along the shore, ignoring the weather while removing litter and helping to protect the Lincolnshire coastline.
The clean-up was a huge success, enabling staff members to collect an impressive amount of litter and debris and engage with the local community. This event forms part of Fantasy Island and Skegness Pier's wider initiatives to encourage more sustainable practices and to help protect the local environment.
Heidi Watson, Fantasy Island's Senior Events Coordinator and the organiser of this collaboration, said, "I am very proud to lead our fantastic team for today's beach clean and delighted to be working alongside Coastal Access For All. This is the perfect opportunity for Fantasy Island and Skegness Pier to quietly do our bit in our community and for the coastline we all cherish. I look forward to our next organised beach clean event and to being part of many more."
To help encourage interest in the local environment, Skegness Pier will host a Wildlife Day, including a scavenger hunt, on Tuesday, 23rd July, with Lincolnshire Wildlife Trust. For more information on upcoming Skegness events and initiatives, please visit the Fantasy Island or Skegness Pier.
Fantasy Island and Skegness Pier host Successful Beach Clean-Up event in Skegness.
On March 6th, 2023, staff members from Fantasy Island and Skegness Pier, alongside the Lincolnshire Wildlife Trust, participated in a beach clean-up event that aimed to keep the beaches of Skegness clean and free of litter.
Led by Heidi Watson, Marketing and Events Coordinator at Fantasy Island, the event saw enthusiastic participation from volunteers who spent the afternoon cleaning up the beach.
“I am delighted with the success of the beach clean-up event,” said Heidi Watson. “I am very proud of the team, it was fantastic to see so many people come together to help keep our beaches clean, protect the local wildlife and support our local community. We are committed to making a positive impact in our local area and the environment, and we look forward to continuing to work with the Lincolnshire Wildlife Trust on similar initiatives in the future.”
Phil Gaskell from Skegness Coastal Access for All also accompanied the team, “We were pleased to support the companies first beach clean with equipment and advice. The staff were hardworking and remained cheerful despite the rain. We are very pleased that a major local company is showing such a keen interest in the environment. Please look out for CAFA’S public beach cleans coming up soon.”
The event was a great success, with volunteers collecting a significant amount of litter and debris. The collaboration between Fantasy Island, Skegness Pier and Lincolnshire Wildlife Trust was a fantastic example of community engagement and working towards a common goal.
The success of the event highlights the importance of community engagement and the need for sustainable practices to protect our environment. The beach clean-up is part of a wider sustainability initiative by Fantasy Island and Skegness Pier, which aims to reduce the environmental impact of their operations and encourage more sustainable practices within the local area.
Dave Miller from the Lincolnshire Wildlife Trust was also on hand to help, “It was great to get out to clean the beach. Although the area appeared fairly clean it was amazing the amount of litter, some caught in the dunes, that was collected. This is now off of the beach forever and improves the environment for everyone including our wildlife. It was an amazing effort from the team and we look forward to working with them again.”
For more information on upcoming events and initiatives, please visit the Fantasy Island or Skegness Pier websites and social media channels.
https://www.fantasyislandresort.co.uk/
Skegness Pier become the key sponsor of Skegness Triathlon Club
Skegness Pier, owned by The Mellors Group, has announced the first of many local community sponsorships for 2023 and beyond. The family run business has a strong social responsibility program, supporting both charities and local community groups in a number of ways.
Its proud partnership with Skegness Triathlon Club has provided financial support to the team enabling them to hugely subsidise the cost of their brand-new sport kits to their members.
Skegness Triathlon Club was formed in January 2013 with a handful of people who wanted to give triathlon "a go". Since then, the club has grown in number and now caters for novice and experienced triathletes who want an enjoyable and safe environment to train for a triathlon. They pride themselves on being a friendly, sociable club which constantly adapts to the needs and wants of its members.
Lee St Quinton, Chairman of Skegness Triathlon Club said: “We are delighted to be associated with Skegness Pier and the Mellor’s Group, we pride ourselves on being family focused, something we share with the Mellor’s family. The support they have provided the club allows us to keep Triathlon affordable in the local Skegness area. We know that people’s finances are tight right now, with this support we can keep all our costs incredibly low making the sport we love accessible to everyone.”
The owners of Skegness Pier are huge advocates of community spirit and endeavor to have a positive sustainable impact on the Coast as a whole. Earlier this month, in March 2023, Skegness Pier hosted their first beach clean-up event in Skegness which is all part of the wider business commitment to investing in a better future for the town and the surrounding area. One of the company’s goals is to transform the Pier and the connected public realm; enhancing the town’s existing cultural activities and facilitating educational, health, well-being and community projects that will significantly improve & encourage learning, business, and tourism opportunities for the wider area.
This is what makes the new partnership between Skegness Triathlon and Skegness Pier a brilliant fit. There is scope for an enhancement of health and fitness in the town and the Pier hope by becoming ambassadors of the club, they can collectively convey its purpose.
James Mellors Operations Director of Mellors Group said: “Working with community groups in Skegness is a key part of our purpose in helping the local area prosper. We are committed to investing in Skegness and the local community.”
The Mellors Group secure Cultural Development Fund for Skegness Pier
The Mellors Group is delighted to confirm its successful application for the Cultural Development Fund in its joint bid with Magna Vitae, led by ELDC and the Connected Coast Board.
As the sole recipient of the fund in the East Midlands, the unique partnership demonstrates a shared vision and commitment to investing in a better future for Skegness and the surrounding area, working towards the company’s ultimate goal to transform the Pier and the connected public realm, and working with the Embassy Theatre in their creation of the UK’s first ‘Culture House’ development.
Collectively, these projects will enhance the town’s existing cultural activities offer and facilitate educational, health, well-being and community projects that will significantly improve & encourage learning, business, and tourism opportunities for the wider area.
This scheme will revive heritage features, put culture at the heart of the foreshore’s recovery, provide pathways to creative employment and active cultural participation and boost the scale of festivals and events to stimulate the year-round visitor economy and increase the desirability of the area.
In addition to the £5m fund investment, the Mellors Group have committed in excess of £2m to the project to fund restoration of the street-facing façade; refurbishment of the remaining pier deck including access improvements; new outdoor performance spaces, including an amphitheatre; new community & creative workspace through the transformation of old beach huts on the seafront, and an inspirational new public realm.
This transformation of the Pier on-land is a vital first phase in a long-term ambition to restore its 582m original length and heart of the community.
James Mellors, Managing Director of Mellors Group, said: “We believe that restoring and regenerating the pier is vital to safeguard such an important heritage feature in the town. With our investment to help transform the surrounding areas, we believe this will make a big contribution to improving the image of Skegness and attracting more visitors to enjoy a short break or holiday in one of the country’s premier seaside towns.”
“We are thrilled that our joint project has been recognised and awarded such a significant investment from The Arts Council England and are looking forward to working closely with our partners to elevate Skegness for both its residents and visitors for years to come.”
