Mellors Group Supports Local Drive To Help Children in Ukraine

The entertainment company has donated £1,000 of baby essential and toiletries and is also working with the Skegness community to help raise funds.

One of the UK’s leading attraction and entertainment companies, Mellors Group has pledged to help as many Ukraine families as it can during the current crisis with a variety of generous donations.

Mellors Group has donated £1,000 of toiletry products including baby food and formulas, medicine, nappies, toothbrushes, tinned foods and more. Working with the community, the products donated by the company will help fill a lorry which is expected to cross through towns in the area, before arriving in Poland to deliver the items.

Speaking of the initiative, the Ukraine collection organiser, Dave Charles, said: “Having decided as a family to try and help in the Ukraine appeal, we decided to organise a collection point at the family Business, the Seafood Café.

“The plan was to collect as many donations as possible over the weekend, however the word spread rapidly on social media and by midday on Saturday we had donations filling five large vans! The generosity of the people of Skegness was simply astounding.”

The UK attraction company, whom are also owners of Fantasy Island theme park, is also raffling two holidays to raise money to support the efforts. People are urged to visit the brand’s JustGiving page to donate to children’s charities, Save the Children and Unicef UK for the chance to win a holiday at its resort.

James Mellors, Operations Director at Mellors Group, said: “We’re absolutely devastated to hear about the tragedies which are occurring in the Ukraine. As a business we focus on bringing smiles and laughter to families across the country, so this is absolutely heart breaking to hear.

“Lincolnshire has a fantastic sense of community and it’s great to see people of all ages around the area coming together to help. We want to bring everyone together to help raise awareness and donations which will help families in the Ukraine”.

To donate to Save the Children and Unicef UK and be entered into the Mellors Group raffle to win a Gold or Bronze Fantasy Island Holiday, with up to 4 free wristbands for the entirety of your stay, visit the below websites:

For further information, please visit the Fantasy Island and Skegness Pier website here:

School's Out, So Head To Skegness!

From unique climbing centres to laser quest, the seaside venue is the ideal spot for families.

As half-term approaches, now is the perfect time to start planning for a fun getaway or day out with the little ones that is guaranteed to, not only bring a smile to the whole families’ faces but, also make this week one to remember.

As families prepare for darker and colder weather, there’s no need to sit at home and be down as the one-stop family destination, Skegness Pier has visitors covered with plenty of exciting entertainment and adventures.

Located on the stunning Skegness coast, Skegness Pier has been entertaining families for over a century, and this year things are no different as guests can enjoy the finest attractions Lincolnshire has to offer.

The only one of its kind on the East Coast, Clip ‘n Climb was introduced to the pier this year and is already becoming a firm-favourite with regular visitors. The exhilarating climbing centre caters for families of all ages and offers exciting but nail-biting adventures. Guests can take on an impressive 14 different climbing walls before being faced with the adrenalin-pumping challenge, ‘Leap of Faith’.

Let the little ones loose in the soft play arena, Hero Zone, restricted to those between 0.8m and 1.7m. Children can enter the arena, load up their ball blaster, choose a team and shoot foam balls into an array of targets to build their team’s score. Hero Zone is perfect for increasing children’s special awareness, co-ordination, and relationship skills, so learning doesn’t need to stop during the holidays!

As well as the exciting new attractions, other favourites remain at the seaside venue include laser quest, arcades, escape rooms, 10-pin bowling, and Captain Kids, which allows youngsters to enjoy soft play with their peers. So, get booking places now ahead of the half-term.

Paige Harris, Head of Marketing for Skegness Pier, said: “Skegness Pier is one of the largest entertainment centres on the East Coast of Lincolnshire and is a one-stop destination for the whole family this October half-term.

“We’ve introduced three new attractions to the venue this year, meaning there’s so much on offer this autumn and winter – we’re even set to launch our first ever Oktoberfest week long event later this month!”.

Skegness Pier is also the ideal spot for hosting group parties this year with a range of different packages to suit everyone’s needs.

Looking for the perfect place to host the ultimate Christmas party this year? The seaside attraction has three festive packages including gold, silver and bronze with prices ranging from £19.99 per person to £9.99 per person.

Or perhaps the Bars package is more to taste; guests can hire out the stylish Playa at the Pier or the Pier Beach Bar for the ultimate Christmas bash. The area comes free of charge and includes the services of a DJ for the evening.

Have a birthday coming up? The ‘Pick ‘n’ Mix’ Birthday Parties package helps groups personalise their special day however they want. Groups will be able to enjoy all the venue favourites with their friends and family.

Skegness Pier is also the one stop entertainment venue for the season to be jolly this year. Put on the ultimate Christmas party at the seaside attraction with bronze, silver and gold packages to choose from.

This month also brings the debut of Oktoberfest at Skegness Pier. Running from 18th to 24th October, guest will be able to enjoy live German music along with a massive selection of traditional cuisine and beers in a lively and vibrant environment.

Oktoberfest Comes to Skegness

Dust off the lederhosen's and pick up a stein, as the German festival makes its debut this October!

A German themed party will be coming to Skegness Pier this month, promising to bring the ultimate live entertainment, as well as food and drink all themed around the iconic Oktoberfest festival.

The party will make its debut at the Pier’s new bar, Playa at the Pier, between Monday 18th October until Sunday 24th, transporting its guests to Munich, whilst overlooking the beautiful Skegness seaview.

Visitors will be able to enjoy live music throughout the week from local artists. A variety of traditional beers and mouth-watering cuisine will also be on offer whilst experiencing the warm, friendly, and fun atmosphere the iconic festival has to offer.

From bratwurst to brezen , guests will be spoilt for choice when it comes to classic German dishes. As Skegness Pier is set to introduce an exclusive Oktoberfest menu which has been created for the new event, so make sure to swap the classic fish and chips for Deutsche dishes this October, before washing it down with a delicious a pilsner.

Witness traditional Bavarian attire throughout the week too, have you ever seen a more perfect opportunity to dust off those Lederhosen to create the most enviable Instagram moment?

Paige Harris, Head of Marketing at Skegness Pier, said: “We are delighted to be bringing Oktoberfest to our seaside town this year for the first time ever! The celebration of Bavarian culture will bring people together for the ultimate celebrations and we can’t wait to see everyone having fun in classic German outfits.”

Skegness Pier is renowned nationwide as the ultimate family-fun hotspot, so whilst the parents enjoy everything Oktoberfest, the youngsters can take on the brand-new Clip n’ Climb, laser quest, 10-pin bowling, escape rooms and so much more.

For further information, visit the Skegness Pier website here:

Get Ready For A Summer Of Unmissable Fun

Sunny Skegness offers adventure time for the whole family, whatever the weather!

School’s out, so it’s time to start planning for a fun getaway or day out with the kids that is guaranteed to, not only bring a smile to the whole families’ faces but, also make the summer holidays one to remember.

Skegness Pier and Fantasy Island have both launched a large range of thrilling new rides and attractions this year which includes unique family climbing centres and adult rides which offer accelerated spins and extreme thrills. So, make sure the kids have unforgettable stories to tell their classmates on return with a visit to the iconic seaside town, Skegness.

Skegness Pier

Kids of all ages, and those young at heart, can enjoy the exciting activities on offer at popular Skegness Pier. Thrill-seeking families can enjoy 10-pin bowling, laser quest, escape rooms, a large indoor adventure play area and arcades galore. With stunning views and a fantastic range of offers and packages, it’s a one stop destination this summer.

New to the pier this year and the only one of its kind on the East Coast includes the Clip ‘n Climb, an exhilarating climbing centre that caters for the whole family. With an impressive 14 climbing frames and activities, visitors can master climbing walls before taking on the next challenge!

Thrill seekers young and old will enjoy the different challenges on offer, including the iconic, ‘Leap of Faith’, which sees players climb up the central pole and onto the jump platform, before leaping out to catch hold of a high trapeze. Families of four can also grab the exclusive summer offer of £40 for hours of fun at the unique climbing centre (T+C apply).

After a long day of fun and laughter, families can unwind and relax at the new Playa at the Pier bar. Take in the views of the glistening sea water in the distance, while enjoying a fantastic range of live entertainment all summer long. It’s the place to be this summer!

Fantasy Island

Just a stone’s throw away from the famous Skegness Pier, is Fantasy Island. Home to Europe’s largest seven-day market, family restaurants and mini-golf, the theme park also offers a huge range of exhilarating rollercoasters and attractions.

Youngsters can go on an adventure around the park on The Rhombus Rocket or brace themselves for the splash zone as they tackle the family-favourite, Log Flume.

Fantasy Island has added the Spinning Racer ride to its outdoor offerings this year which offers accelerated spins, uncontrollable belly laughs, and extreme thrills. Plus, the exhilarating quest, The Guardian, which is expected to open this summer.

Fantasy Island is also excited to introduce its brand-new Celebration of Life firework display. With an abundance of lasers, lights, sound & projection, this spectacular display is not to be missed.

James Mellors, Operations Director at Mellors Group said: “After a difficult year for both parents and children, we’re delighted to welcome back families to both our venues for a summer of fun. With tons of new attractions across both sites, there is so much for visitors to get stuck into, whatever the weather!”

So, keep the little ones entertained this school holiday and head to Skegness – the ultimate hotspot this summer with hours of fun for the whole family. With a wide range of remarkable attractions to choose from, there’s guaranteed fun for everyone!

To find out more and book your tickers, visit the Fantasy Island website and Skegness Pier website for more information.

Exciting Plans for Skegness Pier

Mellors Group announce plans to extend The Pier by hosting an exclusive stakeholder event

Mellors Group will set out its ambition to restore Skegness Pier to its nineteenth century glory and to create a visitor attraction fit for the twenty-first century, helping to create new jobs and attract more visitors to Skegness.

The proposed restoration of the pier promenade and pier head will bring a sense of the natural beauty of Lincolnshire’s wild coast into the heart of its premier resort town, create a new focal point for retail and hospitality trade and enable the creation of a new state-of-the-art visitor attraction.

For four-weeks from July 26th Mellors Group will set up a public exhibition at the pier to showcase their exciting plans, which will see the pier length restored from its current 118m to its original 582m, in the hope the local people and visitors will support the project and will back us as we seek the funding, we will need to make them happen.

We will also host four public drop-in Q&A sessions on 26th July between 8am – 12pm, 4th August between 12pm – 2pm, 13th August between 5pm – 7pm and 21st August 10am – 12pm, to find out what people think of our plans and what they would like to see on the restored pier. There will also be a website where those interested can direct questions and offer their opinions and ideas.

The sessions will be held at Skegness Pier’s new stylish bar, Playa at the Pier and will offer complimentary tea and coffee for the public providing feedback.

We believe that restoring and regenerating the pier, alongside other investments planned along the foreshore and elsewhere in Skegness, can make a big contribution to improving the image of Skegness and attracting more visitors to enjoy a short break or holiday in one of the country’s premier seaside towns.

We also believe that it will benefit the local community and help the government to ‘level up’ by creating more higher-skill jobs for local people, helping to attract more investment, and boosting local pride.

James Mellors, Operations Director with Mellors Group, said: “For way over a century, visitors have flocked to Skegness to enjoy the wide range of attractions on offer at the seaside pier which has been a local landmark and attraction for visitors since its opening back in June 1881.

“Losing so much of the pier to a storm in 1978 was a great shame, a great loss to the town and when we bought it earlier this year it was in the belief that it is our duty to maintain and try to improve it for future generations.

“Our ambition to restore the pier to its original length – and more besides - can regenerate lost heritage infrastructure, enhance an existing cultural asset and provide new public amenity space while creating new jobs and helping to attract more visitors to our favourite seaside town and we hope local stakeholders, local people and visitors will support us.”

For more information, please visit the Skegness Pier Future Page

Skegness Pier Exterior

Life's a Beach at Sunny Skegness

Mellors Group invests £2M into it's seaside venues to cement Skegness as this year's ultimate staycation location.

Following a year of closures due to Government restrictions, Mellors Group, owners of family-favourite attractions, Fantasy Island theme park and Skegness Pier, is excited to announce the grand reopening of both of its indoor attractions this May.

Welcoming everyone back for the ultimate fun and excitement this summer, UK families will be able to take full advantage of the new and improved venues.

The Mellors Group owned locations have been improved dramatically over the past 12 months, with new attractions and rides coming from an investment of £1m each to both Fantasy Island and Skegness Pier.

Skegness Pier - Clip 'n Climb
Clip 'n Climb at Skegness Pier

The large investment into the seaside town will help cement Skegness as the ultimate staycation hotspot for families this year. The sites cater to those of all ages, meaning whilst international travel is a little trickier this year, Skegness is the dream holiday destination on your doorstep.

Skegness Pier, the historic home of family fun, is set to reopen this May, offering thrill-seeking families everything from pulse-racing escape rooms to ten pin bowling, to laser quest. The new and improved venue will also officially open its doors to three new exciting attractions which include Playa at the Pier, Clip ‘n Climb, and Hero Zone.

Grab a taste of international travel this year at the stylish family bar, Playa at the Pier. The new venue has a stunning bar area filled with stylish pool pods. Take in the views of the glistening sea water in the distance, while enjoying a fantastic range of live entertainment all summer long.

Clip ‘n Climb will be the first, and only, climbing centre of its kind to hit the East Coast this year. With an impressive 14 exhilarating climbing frames and activities, visitors can master climbing walls before taking on the next challenge! Thrill seekers young and old will enjoy the different challenges on offer, including the iconic, ‘Leap of Faith’, which sees players climb up the central pole and onto the jump platform, before leaping out to catch hold of a high trapeze.

And the final addition to Skegness Pier is the recently announced children’s play arena, Hero Zone. Adrenaline-seeking children will engage in a variety of games, all whilst loading up the ‘Ball Blasters’ and firing at a range of targets to win the game. The little ones will not only discover new ways to have fun, but they will also master key skills such as co-ordination and relationship building.

Following a long-awaited outdoor reopening on April 12th, Fantasy Island, just a stone throw from Skegness Pier, is all set for a grand reopening of its indoor venues this May.

Described as one of the best places to visit since 1993, the theme park offers an extensive range of thrilling rides and attractions fit for all the family. From Discovery rides for the adrenaline seekers, to Adventure and Little Explorer rides for the little ones.

Fantasy Island has introduced the thrilling Spinning Racer ride to its outdoor offerings this year and is set to welcome a variety of indoor attractions this summer including the immersive, Harrington Flint’s Island Adventure’s and the exhilarating quest, The Guardian.

Edward Mellors, Company Director at Mellors Group said: “We know there’ll be a lot of people who are very excited to get back to Skegness this summer and our £2M investment into two of the key attractions, Fantasy Island and Skegness Pier, will ensure our seaside town is seen as a must-visit seaside resort this year. We’re excited to officially reopen both our indoor venues fully to all UK families. It’s been a long lockdown and we can’t wait for everyone to get back to having family fun by the sea.”

The Spinning Racer at Fantasy Island Theme Park

Mellors Group has also secured a charity partnership for the next 12 months with When you wish upon a Star.

The When you wish upon a Star children’s charity was set up in 1990 and its main mission is to grant the wish of children with life-threatening illnesses and subsequently help to transform the lives of families across the UK.

Through their partnership, Fantasy Island will supply When you wish upon a Star buckets and cans at the theme park and will also provide packages including day trips to both Fantasy Island and Skegness Pier.

Diane Hummerston, Head of Fundraising at When you wish upon a Star said: “We are thrilled to have been chosen as charity partner for Mellors Group. As an organisation who provides children and families with fun memories through their parks and events, they totally embody the very core reason we exist as a charity. When You Wish Upon a Star grants wishes and creates magical memories for children aged between four and 16 years who live with a life threatening or terminal illness. We are excited to be working with such an amazing company and look forward to developing the partnership in the future.”

The Mellors Group is also working with the Government on a ‘Kick Start’ scheme that has been set up to get 16–24-year-olds back into work again. As the venues expand even bigger, this has provided Skegness with opportunities to get the community back into employment.

Both Skegness Pier and Fantasy Island welcomes visitors back to their attractions this May in a fully Covid-19 safe and secure environment.

Heroes Get Ready For Battle!

Skegness Pier announces a brand-new immersive play arena, Hero Zone!

Skegness Pier, the historic home of family fun, is excited to announce details of its new children’s play arena, Hero Zone.

The latest addition to the popular seaside attraction, Hero Zone, is the ultimate destination for the little ones this summer, with hours of fun and entertainment in store. Located on the sunny East Coast, Hero Zone offers a fully immersive play arena like no other.

Kids will enter the attraction and battle it out with other players as they shoot foam balls at one another. This full of energy and strategic ball game guarantees a play experience like never before.

The little ones will not only discover new ways to have fun, but they will also master key skills such as co-ordination and relationship building.

Working as a team and engaging in pulse-raising battles of the pier, children will make friends and enjoy healthy communication all whilst having a barrel of laughs and plenty of amusement and giggles.

Image used for illustrative purposes

The new arena is aimed at children aged from two, all the way up to eight, and will allow the kids to be swept away in their own imaginations into a world of thrilling games, keeping them occupied whilst mum and dad relax and unwind with a coffee.

Paige Harris, Head of Marketing at Mellors Group, said of the introduction of Hero Zone: “We are so excited to announce the opening of our new play arena for children at Skegness Pier. Hero Zone is yet another adrenaline-filled attraction that caters for the kids, something which we pride ourselves on at Mellors Group.

“Following a successful grand reopening of the Fantasy Island theme park on April 12th, we’re ready and eager to welcome back UK families to Skegness Pier once again from 17th May to enjoy both old and new attractions.”

Hero Zone isn’t the only new attraction being welcomed to the seaside venue this summer, as Skegness Pier has introduced a total of three new attractions. The unique attractions look after those of all ages, including the exhilarating Clip ‘n Climb climbing centre and the stylish seaside bar, Playa at the Pier.

The three new and exciting experiences are all set to open late May, and join a multitude of pre-existing attractions from bowling, to laser quest, to escape rooms, and bar areas. There is so much to do at Skegness Pier visitors will never want to leave!

Families can enjoy themselves knowing they are in safe hands, with all Skegness Pier attractions Covid safe with measure in place at every facility including cleaning and disinfecting, hand sanitizing stations, and staff PPE. Social distancing will be enforced through markings and signage and there will be reduced session sizes as well as contactless payments and pre-bookings being encouraged.

Skegness Pier - Clip 'n Climb

Clip 'n Climb this summer at Skegness

Family fun hub Skegness Pier brings brand-new climbing experience to the East Coast.

Skegness Pier, the historic home of family fun, is excited to announce details of its brand-new climbing centre, Clip ‘n Climb – the first, and only, one of its kind to hit the stunning East Coast this May.

Officially opening to UK families on May 17th, Clip ‘n Climb is yet another fun-packed family outing that those of all ages can enjoy and is set to elevate Skegness to the ultimate staycation destination this year.

The climbing experience features an impressive 14 exhilarating climbing walls or activities, so if visitors think they’ve mastered the ‘Steam Punk’, they can move on to the ‘Skyscraper’ for another thrilling experience.

The unique and exhilarating climbing centre is simply like no other, allowing visitors and their family and friends to take on new,  adrenaline-charged challenges that cater for not just beginners, but those who want to push themselves to new, thrilling heights.

Whether guests are tackling the ‘Stairway to Heaven’ or gazing into the eyes of their friends or family as they climb the ‘Face to Face’, Clip ‘n Climb’s various climbing walls offer a different test and experience every time they’re tried.

Whilst the nervy can test themselves and climb as high and as much as they like, the braver visitors can take on attractions such as ‘Leap of Faith’ and prove they can conquer anything at Clip ‘n Climb.

Clip ‘n Climb centres are Covid safe thanks to the carefully planned measures in place in every facility, such as thorough cleaning and disinfecting, hand sanitizer stations, and staff PPE. It’s maintaining social distancing with markings, signage and reduced session sizes, and contactless payments and pre-booking are encouraged.

Speaking of the arrival of Clip ‘n Climb, Paige Harris, Head of Marketing at Mellors Group, said: “We are so excited to bring this new attraction to our beloved Skegness Pier and we cannot wait to see children of all ages and adults enjoying themselves at Clip ‘n Climb. There truly is nothing like this in the Skegness area so we’re thrilled to announce the arrival of the centre to the Pier and invite our visitors to make totally unique memories.

“We understand it’s been a difficult year for families, so we’re excited to announce there will be a variety of purse-friendly promotional offers and package deals throughout the summer, so keep your eyes peeled!”

Clip ‘n Climb is the second of three new attractions to be announced at the Pier, following on from the stylish Playa at the Pier bar experience and with information on another still to come.

The three new and exciting experiences join a multitude of pre-existing attractions, from bowling, to laser quest, to escape rooms and bar areas there is so much to do at Skegness Pier visitors will never want to leave!

Guests can purchase tickets for Clip ‘n Climb on arrival. Click here to find out more!

Skegness Pier - Playa at the Pier

Grab a taste of summer at Skegness Pier with the 'Playa at the Pier' pop-up

The famous landmark is set to launch the ultimate summer experience with a stylish bar and stunning sea views

With international travel uncertain for this year, you might not have to go as far as you think for a taste of a beach experience, as today, we announce exciting news that Mellors Group has started building a luxury venue, Playa at the Pier, which is expected to be the ultimate summer hot-spot for families wanting to unwind and get away from it all. The sleek, chilled day destination will be this season’s must visit.

Offering a rooftop style experience, the new pop-up venue will be the first new build resort of its kind in Skegness this year and is set to elevate the seaside town to new heights and ensure it’s the ultimate staycation destination for UK families.

This new pop-up is guaranteed to offer chilled vibes whilst you relax and unwind with a classic cocktail watching the sun go down over the sparkling sea. This bar will allow you to dip your toes in the water, with the sea breeze in your hair whilst catching up with family and friends.

Situated on the Skegness Pier deck, Playa at the Pier will be home to a stylish bar, filled with beers, cocktails, premium wines and spirits, and stunning sea views perfect for plenty of Instagrammable moments.

From the live music, scenery and added theatre with costume acts and more, Playa at the Pier is expected to wow guests this summer with a laid back, stylish experience.

Making sure everyone’s visit is one to remember, the sophisticated new venue will also house stylish pool pods – so you’ll be able to grab a wine and relax in the sun, whilst enjoying the relaxed ambiance of soothing tunes from live saxophone players.

Speaking of the Playa at the Pier arrival, Paige Harris, Head of Marketing at Mellors Group said: “After such a difficult year for the travel and tourism industry, we’re really excited to announce that building has commenced on the new pop-up experience, Playa at the Pier.

“This new family experience is the perfect place for parents to relax and unwind by the pool whilst the kids play in the many entertainment areas.

“There’s so much coming to the Pier in 2021 and we’re thrilled to welcome back families, old and new to Skegness Pier for the ultimate British staycation.”

Playa at the Pier is one of three exciting new attractions to the Skegness Pier, with more information being revealed very soon.

The three new and exciting experiences join a multitude of pre-existing attractions, from bowling, to laser quest, to escape rooms and bar areas there is so much to do at Skegness Pier you’ll never want to leave!

Click here for more info.