Fantasy Island and Skegness Pier host a successful beach clean-up

Staff from Fantasy Island and Skegness Pier teamed up with Coastal Access for All for their first beach clean of 2024.

On 22nd April 2024, more than thirty-five Fantasy Island and Skegness Pier staff members braved a wet and windy Tuesday to participate in a beach clean along Skegness Beach.

Working with Coastal Access for All, a charity dedicated to making it easier for everyone to enjoy our wonderful British coastline, the clean-up started from Skegness Pier and headed North. The volunteers spent the afternoon working their way along the shore, ignoring the weather while removing litter and helping to protect the Lincolnshire coastline.

The clean-up was a huge success, enabling staff members to collect an impressive amount of litter and debris and engage with the local community. This event forms part of Fantasy Island and Skegness Pier's wider initiatives to encourage more sustainable practices and to help protect the local environment.

Heidi Watson, Fantasy Island's Senior Events Coordinator and the organiser of this collaboration, said, "I am very proud to lead our fantastic team for today's beach clean and delighted to be working alongside Coastal Access For All. This is the perfect opportunity for Fantasy Island and Skegness Pier to quietly do our bit in our community and for the coastline we all cherish. I look forward to our next organised beach clean event and to being part of many more."

To help encourage interest in the local environment, Skegness Pier will host a Wildlife Day, including a scavenger hunt, on Tuesday, 23rd July, with Lincolnshire Wildlife Trust. For more information on upcoming Skegness events and initiatives, please visit the Fantasy Island or Skegness Pier.

Fantasy Island and Skegness Pier host Successful Beach Clean-Up event in Skegness.

On March 6th, 2023, staff members from Fantasy Island and Skegness Pier, alongside the Lincolnshire Wildlife Trust, participated in a beach clean-up event that aimed to keep the beaches of Skegness clean and free of litter.

Led by Heidi Watson, Marketing and Events Coordinator at Fantasy Island, the event saw enthusiastic participation from volunteers who spent the afternoon cleaning up the beach.

“I am delighted with the success of the beach clean-up event,” said Heidi Watson. “I am very proud of the team, it was fantastic to see so many people come together to help keep our beaches clean, protect the local wildlife and support our local community. We are committed to making a positive impact in our local area and the environment, and we look forward to continuing to work with the Lincolnshire Wildlife Trust on similar initiatives in the future.”

Phil Gaskell from Skegness Coastal Access for All also accompanied the team, “We were pleased to support the companies first beach clean with equipment and advice. The staff were hardworking and remained cheerful despite the rain. We are very pleased that a major local company is showing such a keen interest in the environment. Please look out for CAFA’S public beach cleans coming up soon.”

The event was a great success, with volunteers collecting a significant amount of litter and debris. The collaboration between Fantasy Island, Skegness Pier and Lincolnshire Wildlife Trust was a fantastic example of community engagement and working towards a common goal.

The success of the event highlights the importance of community engagement and the need for sustainable practices to protect our environment. The beach clean-up is part of a wider sustainability initiative by Fantasy Island and Skegness Pier, which aims to reduce the environmental impact of their operations and encourage more sustainable practices within the local area.

Dave Miller from the Lincolnshire Wildlife Trust was also on hand to help, “It was great to get out to clean the beach. Although the area appeared fairly clean it was amazing the amount of litter, some caught in the dunes, that was collected. This is now off of the beach forever and improves the environment for everyone including our wildlife. It was an amazing effort from the team and we look forward to working with them again.”

For more information on upcoming events and initiatives, please visit the Fantasy Island or Skegness Pier websites and social media channels.

Skegness Pier become the key sponsor of Skegness Triathlon Club

Skegness Pier, owned by The Mellors Group, has announced the first of many local community sponsorships for 2023 and beyond. The family run business has a strong social responsibility program, supporting both charities and local community groups in a number of ways.


Its proud partnership with Skegness Triathlon Club has provided financial support to the team enabling them to hugely subsidise the cost of their brand-new sport kits to their members.


Skegness Triathlon Club was formed in January 2013 with a handful of people who wanted to give triathlon "a go". Since then, the club has grown in number and now caters for novice and experienced triathletes who want an enjoyable and safe environment to train for a triathlon. They pride themselves on being a friendly, sociable club which constantly adapts to the needs and wants of its members.

Lee St Quinton, Chairman of Skegness Triathlon Club said: “We are delighted to be associated with Skegness Pier and the Mellor’s Group, we pride ourselves on being family focused, something we share with the Mellor’s family. The support they have provided the club allows us to keep Triathlon affordable in the local Skegness area. We know that people’s finances are tight right now, with this support we can keep all our costs incredibly low making the sport we love accessible to everyone.”


The owners of Skegness Pier are huge advocates of community spirit and endeavor to have a positive sustainable impact on the Coast as a whole. Earlier this month, in March 2023, Skegness Pier hosted their first beach clean-up event in Skegness which is all part of the wider business commitment to investing in a better future for the town and the surrounding area. One of the company’s goals is to transform the Pier and the connected public realm; enhancing the town’s existing cultural activities and facilitating educational, health, well-being and community projects that will significantly improve & encourage learning, business, and tourism opportunities for the wider area.


This is what makes the new partnership between Skegness Triathlon and Skegness Pier a brilliant fit. There is scope for an enhancement of health and fitness in the town and the Pier hope by becoming ambassadors of the club, they can collectively convey its purpose.


James Mellors Operations Director of Mellors Group said: “Working with community groups in Skegness is a key part of our purpose in helping the local area prosper. We are committed to investing in Skegness and the local community.”

The Mellors Group secure Cultural Development Fund for Skegness Pier

The Mellors Group is delighted to confirm its successful application for the Cultural Development Fund in its joint bid with Magna Vitae, led by ELDC and the Connected Coast Board.

As the sole recipient of the fund in the East Midlands, the unique partnership demonstrates a shared vision and commitment to investing in a better future for Skegness and the surrounding area, working towards the company’s ultimate goal to transform the Pier and the connected public realm, and working with the Embassy Theatre in their creation of the UK’s first ‘Culture House’ development.

Collectively, these projects will enhance the town’s existing cultural activities offer and facilitate educational, health, well-being and community projects that will significantly improve & encourage learning, business, and tourism opportunities for the wider area.

This scheme will revive heritage features, put culture at the heart of the foreshore’s recovery, provide pathways to creative employment and active cultural participation and boost the scale of festivals and events to stimulate the year-round visitor economy and increase the desirability of the area.

In addition to the £5m fund investment, the Mellors Group have committed in excess of £2m to the project to fund restoration of the street-facing façade; refurbishment of the remaining pier deck including access improvements; new outdoor performance spaces, including an amphitheatre; new community & creative workspace through the transformation of old beach huts on the seafront, and an inspirational new public realm.

This transformation of the Pier on-land is a vital first phase in a long-term ambition to restore its 582m original length and heart of the community.


James Mellors, Managing Director of Mellors Group, said: “We believe that restoring and regenerating the pier is vital to safeguard such an important heritage feature in the town. With our investment to help transform the surrounding areas, we believe this will make a big contribution to improving the image of Skegness and attracting more visitors to enjoy a short break or holiday in one of the country’s premier seaside towns.”

“We are thrilled that our joint project has been recognised and awarded such a significant investment from The Arts Council England and are looking forward to working closely with our partners to elevate Skegness for both its residents and visitors for years to come.”




UK first as Mellors Group work with Lincolnshire Councils to facilitate a revolutionary wind turbine pilot.

The South and East Lincolnshire Councils Partnership has facilitated a UK first with the installation of a 2m high innovative and cost-effective wind turbine at Skegness Pier.

DSR Energy and Ventum Dynamics have brought ground-breaking Norwegian technology to Lincolnshire for a three-month pilot to start generating green energy. This trial aims to be the start of revolutionising how electricity is generated, particularly for businesses with net zero carbon targets and to support clients wanting a greener supply chain.

Mellors Group welcomed this new innovative pilot as its own vision and economic strategies include reducing its environmental footprint. The wind turbine is in a key location at the Pier attraction to give the best exposure to understand it’s capabilities, and as such can be seen by many visitors over the coming months. The turbine will feature educational signage to help the public understand its design, purpose and potential contribution to sustainable energy generation in the area.

In July 2021 Mellors Group set out its initial goal to restore Skegness Pier to its nineteenth century glory and to create a visitor attraction fit for the twenty-first century; helping to create new jobs and attract more visitors to Skegness. Mellors Group are committed to make the seaside a better place for visitors both now and for generations to come.

2023 is the Year of the Coast and as an innovative business Mellors Group continually seek forward-thinking technology. One of our company objectives is to have a positive sustainable impact on the community, economy and environment of our coast.

Employees of Skegness Pier and Fantasy Island who are owned by The Mellors Family will be taking part in a new community scheme to help keep local beaches clean and protect the coastline. The company is committed to helping tackle pollution by focusing on the environment. A partnership has been formed with two local organisations, the ‘Lincolnshire Wildlife Trust’ and ‘Coastal Access for All’ to support their purpose whilst raising a sense of community and cementing Lincolnshire as one of the best and most loved UK seaside resorts.

James Mellors, Operations Director of Mellors Group said, “We acknowledge that our businesses have an effect on the environment, and we are devoted to minimising any potential negative impact that they create.

When we were approached by The South and East Lincolnshire Councils, we were very open to facilitating their new innovative wind turbine pilot.

As a business we are continually looking into new ways to become more eco-friendly and will actively adopt new systems in order to achieve a more sustainable future.”

Mellors Group Supports Local Drive To Help Children in Ukraine

The entertainment company has donated £1,000 of baby essential and toiletries and is also working with the Skegness community to help raise funds.

One of the UK’s leading attraction and entertainment companies, Mellors Group has pledged to help as many Ukraine families as it can during the current crisis with a variety of generous donations.

Mellors Group has donated £1,000 of toiletry products including baby food and formulas, medicine, nappies, toothbrushes, tinned foods and more. Working with the community, the products donated by the company will help fill a lorry which is expected to cross through towns in the area, before arriving in Poland to deliver the items.

Speaking of the initiative, the Ukraine collection organiser, Dave Charles, said: “Having decided as a family to try and help in the Ukraine appeal, we decided to organise a collection point at the family Business, the Seafood Café.

“The plan was to collect as many donations as possible over the weekend, however the word spread rapidly on social media and by midday on Saturday we had donations filling five large vans! The generosity of the people of Skegness was simply astounding.”

The UK attraction company, whom are also owners of Fantasy Island theme park, is also raffling two holidays to raise money to support the efforts. People are urged to visit the brand’s JustGiving page to donate to children’s charities, Save the Children and Unicef UK for the chance to win a holiday at its resort.

James Mellors, Operations Director at Mellors Group, said: “We’re absolutely devastated to hear about the tragedies which are occurring in the Ukraine. As a business we focus on bringing smiles and laughter to families across the country, so this is absolutely heart breaking to hear.

“Lincolnshire has a fantastic sense of community and it’s great to see people of all ages around the area coming together to help. We want to bring everyone together to help raise awareness and donations which will help families in the Ukraine”.

To donate to Save the Children and Unicef UK and be entered into the Mellors Group raffle to win a Gold or Bronze Fantasy Island Holiday, with up to 4 free wristbands for the entirety of your stay, visit the below websites:

For further information, please visit the Fantasy Island and Skegness Pier website here:

School's Out, So Head To Skegness!

From unique climbing centres to laser quest, the seaside venue is the ideal spot for families.

As half-term approaches, now is the perfect time to start planning for a fun getaway or day out with the little ones that is guaranteed to, not only bring a smile to the whole families’ faces but, also make this week one to remember.

As families prepare for darker and colder weather, there’s no need to sit at home and be down as the one-stop family destination, Skegness Pier has visitors covered with plenty of exciting entertainment and adventures.

Located on the stunning Skegness coast, Skegness Pier has been entertaining families for over a century, and this year things are no different as guests can enjoy the finest attractions Lincolnshire has to offer.

The only one of its kind on the East Coast, Clip ‘n Climb was introduced to the pier this year and is already becoming a firm-favourite with regular visitors. The exhilarating climbing centre caters for families of all ages and offers exciting but nail-biting adventures. Guests can take on an impressive 14 different climbing walls before being faced with the adrenalin-pumping challenge, ‘Leap of Faith’.

Let the little ones loose in the soft play arena, Hero Zone, restricted to those between 0.8m and 1.7m. Children can enter the arena, load up their ball blaster, choose a team and shoot foam balls into an array of targets to build their team’s score. Hero Zone is perfect for increasing children’s special awareness, co-ordination, and relationship skills, so learning doesn’t need to stop during the holidays!

As well as the exciting new attractions, other favourites remain at the seaside venue include laser quest, arcades, escape rooms, 10-pin bowling, and Captain Kids, which allows youngsters to enjoy soft play with their peers. So, get booking places now ahead of the half-term.

Paige Harris, Head of Marketing for Skegness Pier, said: “Skegness Pier is one of the largest entertainment centres on the East Coast of Lincolnshire and is a one-stop destination for the whole family this October half-term.

“We’ve introduced three new attractions to the venue this year, meaning there’s so much on offer this autumn and winter – we’re even set to launch our first ever Oktoberfest week long event later this month!”.

Skegness Pier is also the ideal spot for hosting group parties this year with a range of different packages to suit everyone’s needs.

Looking for the perfect place to host the ultimate Christmas party this year? The seaside attraction has three festive packages including gold, silver and bronze with prices ranging from £19.99 per person to £9.99 per person.

Or perhaps the Bars package is more to taste; guests can hire out the stylish Playa at the Pier or the Pier Beach Bar for the ultimate Christmas bash. The area comes free of charge and includes the services of a DJ for the evening.

Have a birthday coming up? The ‘Pick ‘n’ Mix’ Birthday Parties package helps groups personalise their special day however they want. Groups will be able to enjoy all the venue favourites with their friends and family.

Skegness Pier is also the one stop entertainment venue for the season to be jolly this year. Put on the ultimate Christmas party at the seaside attraction with bronze, silver and gold packages to choose from.

This month also brings the debut of Oktoberfest at Skegness Pier. Running from 18th to 24th October, guest will be able to enjoy live German music along with a massive selection of traditional cuisine and beers in a lively and vibrant environment.

Oktoberfest Comes to Skegness

Dust off the lederhosen's and pick up a stein, as the German festival makes its debut this October!

A German themed party will be coming to Skegness Pier this month, promising to bring the ultimate live entertainment, as well as food and drink all themed around the iconic Oktoberfest festival.

The party will make its debut at the Pier’s new bar, Playa at the Pier, between Monday 18th October until Sunday 24th, transporting its guests to Munich, whilst overlooking the beautiful Skegness seaview.

Visitors will be able to enjoy live music throughout the week from local artists. A variety of traditional beers and mouth-watering cuisine will also be on offer whilst experiencing the warm, friendly, and fun atmosphere the iconic festival has to offer.

From bratwurst to brezen , guests will be spoilt for choice when it comes to classic German dishes. As Skegness Pier is set to introduce an exclusive Oktoberfest menu which has been created for the new event, so make sure to swap the classic fish and chips for Deutsche dishes this October, before washing it down with a delicious a pilsner.

Witness traditional Bavarian attire throughout the week too, have you ever seen a more perfect opportunity to dust off those Lederhosen to create the most enviable Instagram moment?

Paige Harris, Head of Marketing at Skegness Pier, said: “We are delighted to be bringing Oktoberfest to our seaside town this year for the first time ever! The celebration of Bavarian culture will bring people together for the ultimate celebrations and we can’t wait to see everyone having fun in classic German outfits.”

Skegness Pier is renowned nationwide as the ultimate family-fun hotspot, so whilst the parents enjoy everything Oktoberfest, the youngsters can take on the brand-new Clip n’ Climb, laser quest, 10-pin bowling, escape rooms and so much more.

For further information, visit the Skegness Pier website here:

Get Ready For A Summer Of Unmissable Fun

Sunny Skegness offers adventure time for the whole family, whatever the weather!

School’s out, so it’s time to start planning for a fun getaway or day out with the kids that is guaranteed to, not only bring a smile to the whole families’ faces but, also make the summer holidays one to remember.

Skegness Pier and Fantasy Island have both launched a large range of thrilling new rides and attractions this year which includes unique family climbing centres and adult rides which offer accelerated spins and extreme thrills. So, make sure the kids have unforgettable stories to tell their classmates on return with a visit to the iconic seaside town, Skegness.

Skegness Pier

Kids of all ages, and those young at heart, can enjoy the exciting activities on offer at popular Skegness Pier. Thrill-seeking families can enjoy 10-pin bowling, laser quest, escape rooms, a large indoor adventure play area and arcades galore. With stunning views and a fantastic range of offers and packages, it’s a one stop destination this summer.

New to the pier this year and the only one of its kind on the East Coast includes the Clip ‘n Climb, an exhilarating climbing centre that caters for the whole family. With an impressive 14 climbing frames and activities, visitors can master climbing walls before taking on the next challenge!

Thrill seekers young and old will enjoy the different challenges on offer, including the iconic, ‘Leap of Faith’, which sees players climb up the central pole and onto the jump platform, before leaping out to catch hold of a high trapeze. Families of four can also grab the exclusive summer offer of £40 for hours of fun at the unique climbing centre (T+C apply).

After a long day of fun and laughter, families can unwind and relax at the new Playa at the Pier bar. Take in the views of the glistening sea water in the distance, while enjoying a fantastic range of live entertainment all summer long. It’s the place to be this summer!

Fantasy Island

Just a stone’s throw away from the famous Skegness Pier, is Fantasy Island. Home to Europe’s largest seven-day market, family restaurants and mini-golf, the theme park also offers a huge range of exhilarating rollercoasters and attractions.

Youngsters can go on an adventure around the park on The Rhombus Rocket or brace themselves for the splash zone as they tackle the family-favourite, Log Flume.

Fantasy Island has added the Spinning Racer ride to its outdoor offerings this year which offers accelerated spins, uncontrollable belly laughs, and extreme thrills. Plus, the exhilarating quest, The Guardian, which is expected to open this summer.

Fantasy Island is also excited to introduce its brand-new Celebration of Life firework display. With an abundance of lasers, lights, sound & projection, this spectacular display is not to be missed.

James Mellors, Operations Director at Mellors Group said: “After a difficult year for both parents and children, we’re delighted to welcome back families to both our venues for a summer of fun. With tons of new attractions across both sites, there is so much for visitors to get stuck into, whatever the weather!”

So, keep the little ones entertained this school holiday and head to Skegness – the ultimate hotspot this summer with hours of fun for the whole family. With a wide range of remarkable attractions to choose from, there’s guaranteed fun for everyone!

To find out more and book your tickers, visit the Fantasy Island website and Skegness Pier website for more information.

Exciting Plans for Skegness Pier

Mellors Group announce plans to extend The Pier by hosting an exclusive stakeholder event

Mellors Group will set out its ambition to restore Skegness Pier to its nineteenth century glory and to create a visitor attraction fit for the twenty-first century, helping to create new jobs and attract more visitors to Skegness.

The proposed restoration of the pier promenade and pier head will bring a sense of the natural beauty of Lincolnshire’s wild coast into the heart of its premier resort town, create a new focal point for retail and hospitality trade and enable the creation of a new state-of-the-art visitor attraction.

For four-weeks from July 26th Mellors Group will set up a public exhibition at the pier to showcase their exciting plans, which will see the pier length restored from its current 118m to its original 582m, in the hope the local people and visitors will support the project and will back us as we seek the funding, we will need to make them happen.

We will also host four public drop-in Q&A sessions on 26th July between 8am – 12pm, 4th August between 12pm – 2pm, 13th August between 5pm – 7pm and 21st August 10am – 12pm, to find out what people think of our plans and what they would like to see on the restored pier. There will also be a website where those interested can direct questions and offer their opinions and ideas.

The sessions will be held at Skegness Pier’s new stylish bar, Playa at the Pier and will offer complimentary tea and coffee for the public providing feedback.

We believe that restoring and regenerating the pier, alongside other investments planned along the foreshore and elsewhere in Skegness, can make a big contribution to improving the image of Skegness and attracting more visitors to enjoy a short break or holiday in one of the country’s premier seaside towns.

We also believe that it will benefit the local community and help the government to ‘level up’ by creating more higher-skill jobs for local people, helping to attract more investment, and boosting local pride.

James Mellors, Operations Director with Mellors Group, said: “For way over a century, visitors have flocked to Skegness to enjoy the wide range of attractions on offer at the seaside pier which has been a local landmark and attraction for visitors since its opening back in June 1881.

“Losing so much of the pier to a storm in 1978 was a great shame, a great loss to the town and when we bought it earlier this year it was in the belief that it is our duty to maintain and try to improve it for future generations.

“Our ambition to restore the pier to its original length – and more besides - can regenerate lost heritage infrastructure, enhance an existing cultural asset and provide new public amenity space while creating new jobs and helping to attract more visitors to our favourite seaside town and we hope local stakeholders, local people and visitors will support us.”

For more information, please visit the Skegness Pier Future Page